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Digital Marketing Terms SEM, SEF, SERP, SEO, SEA, SMM

Digital Marketing Terms For Online Business

Digital Marketing Terms For Online Business  - Digital marketing is one of the largest and most cost-effective digital media available worldwide. This is marketing or promotion of brands, products, services to consumers by utilizing the internet as a digital medium.

In addition, digital marketing is also called online marketing, this is the promotion of your brand to connect with potential customers using the internet in other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as marketing channels. Basically, if a marketing campaign involves digital communication, it is digital marketing.

In its development, digital marketing currently has a lot of new terms that may be rarely heard. Starting from SEM, SEF, SERP, SEO, SEA, SMM, etc. which may be difficult for you to follow all the digital marketing terms circulating these days.

Of course, not knowing what these terms mean can make it difficult for you to follow information about digital marketing. Ideally, a digital marketer should be able to understand the what and why behind each of these terms. The word “what” is usually direct, as is the abbreviation for what. “Why” is a more nuanced and important look at why you should care about certain terms and what they mean for your business.

If you're looking for ways to improve your marketing vocabulary, or you'd like to find a marketing glossary, you've come to the right place because this article will provide you with information on some of the most important digital marketing terms for your business. Starting from SEM, SEF, SERP, SEO, SEA, and SMM.

What is Digital Marketing?

Digital Marketing Terms For Online Business

From a general point of view, marketing is the practice of identifying and satisfying customer needs. This is a very important task in a business context, as a successful marketing effort can drive leads in and attract a large number of customers. The traditional marketing cycle involves analysis of market orientation, product mix, and business environment. Although marketing has deep roots in business history and culture, digital marketing is a relatively new practice today

With the rapid development of digital technology including the widespread use of computers and smartphones, businesses are beginning to experiment with new marketing tactics. Thus digital marketing was born.

In this era, digital marketing is as important as traditional marketing, even some companies consider it more important than traditional marketing. This gap seems destined to grow wider over time, as many businesses shift funds from traditional to digital marketing methods. Overall, it is very important for businesses to plan and execute a viable digital marketing strategy.

In short, digital marketing refers to any marketing method that is carried out through electronic devices that utilize some form of computer. This includes online marketing efforts made on the internet.

In the process of doing digital marketing, businesses can take advantage of websites, search engines, blogs, social media, videos, emails and similar channels to reach customers.

Unlike traditional marketing which is static and often referred to as one-way communication where digital marketing is a dynamic and ever-changing process. 

Dotherwise, customers cannot interact with a business through billboards or print ads, whereas digital marketing provides an avenue for two-way communication between a business and its actual or potential customers. Right now, screen time is at a high point for many people.

Digital marketing takes advantage of this reality, promoting business products and services on the internet. This way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.

From startup companies to corporate businesses, a multifaceted digital marketing approach can yield significant commercial benefits.

A successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization and marketing, social media marketing and management and content creation. Digital marketing on the other hand is also a broad term that includes many different channels for promoting business interests to potential customers.

Depending on the needs and goals of the business, there are many ways to do digital marketing. Having said that, there are several common methods for doing digital marketing, including:

1. Pay-Per-Click (PPC)

PPC is an online method of advertising in which a business only pays for its advertisement when someone clicks on it.

2. Email Marketing

Email marketing allows businesses to send branded promotional content directly to potential customers via email. The use of automated newsletters is common in this context.

3. Affiliate Marketing

Affiliate marketing is a performance-based exercise that allows revenue sharing and pay-per-sale (PPS) compensation within a common network.

4. Content Marketing

Content marketing refers to publishing and distributing text, video or audio material to customers online. Blogs, videos, and podcasts are common ways for businesses to get involved in content marketing.

5. Native Advertising

Native advertising involves blending marketing materials into the medium, making the underlying message and marketing objectives equally important. Sponsored content, where one business posts its own content on different websites, is a common original advertising method.

As the list above shows, there are many ways to execute a digital marketing strategy. For most businesses, successful inbound marketing involves using and implementing multiple digital marketing methods.

Get to know the terms SEM, SEF, SERP, SEO, SEA, and SMM

Digital Marketing Terms For Online Business

Here are the meanings and brief definitions of the terms SEM, SEF, SERP, SEO, SEA, and SMM that often appear in information or work about digital marketing that you need to know for your online business.

1. SEM (Search Engine Marketing)

Search engine marketing (SEM) is the process of increasing the amount and quality of traffic to your website using SEO and paid advertising. In simple terms, SEO + paid search results = SEM.

2. SEF (Search Engine Friendly)

Major search engines like Google use robots to run your site when they see what information is on it. To make it as easy and attractive as possible for these robots to run your site, it must be search engine friendly or (SEF).

This means that the structure or foundation of the site is built in such a way that robots can easily, quickly and effectively run your site and retrieve information from it. These are the technical aspects of your site that need to be considered in the website development stage.

So, if you are thinking of developing a new website, you should discuss the SEF first.

3. SERP (Search Engine Result Page)

A search engine results page (SERP) is the result page that users see when they type a term into a search engine. In general, the higher your SERP ranking for a given term, the more likely users are to click on your results.

4. SEO (Search Engine Optimization)

Once your online site is built in a search engine friendly way, you can start optimizing your site so that users on the internet will find it on top of the SERPs. Search engine optimization is a non-paid way to get your site to the top of the list.

It consists of a combination of factors that make your site more attractive for Google to show in their SERP. It's free, but it takes time and effort to optimize your site for Google.

5. SEA (Search Engine Advertising)

SEA is also called PPC which is Pay Per Click. These are the ads you pay for on Google, also called Google Adwords. This way you can be at the top of the SERP or in the paid section of course in a very short time, depending on how much you want to pay for an ad click.

You only pay when a visitor visits your site by clicking on an ad. Facebook and other social networks also have paid advertising which is referred to as PPC.

6. SMM (Social Media Marketing)

SMM refers to the process of getting website traffic or attention through social media sites like Facebook, Twitter, Instagram, etc. The Social media marketing program aims to create content on social media that readers find interesting, funny, or important enough to share with their own social networks. It is also referred to as electronic word of mouth.

Conclusion and Closing

Anyone who wants a career in digital marketing must have a good understanding not only of how the term digital marketing functions in today's digital atmosphere.

Although it has given several definitions of digital marketing terms, there are actually many other terms that you should research and find out. Some of the terms described in this article are just a few of the terms commonly found in online businesses.

Having a solid understanding of how each term is involved in your digital marketing campaign will be critical in the digital marketplace in 2022 and for years to come. Hopefully the business you are in now can be more advanced by increasing your knowledge of digital marketing terms.

So that's an article about the terms SEM, SEF, SERP, SEO, SEA, SMM that we can share, hopefully this article can be useful for all of you..


Maria Riska Rianda Anikidi Hai, saya Riska.Saya seorang pengembang web yang tinggal di indonesia.Saya penggemar pendidikan, teknologi, kesehatan, dan desain.Saya juga tertarik dengan pemrograman dan menulis.Anda dapat membaca blog saya dengan mengklik tombol di atas.

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