Social Media Marketing: Definition, Functions, Examples, and How to Do It

 

Social Media Marketing - Who doesn't use social media marketing nowadays? Surely you have a social media account right? Maybe even social media accounts that have more than that. That's okay, it's a natural thing because the human need for social media is increasing from time to time. What social media do you use? Is it instagram, facebook, twitter, linkedin? If all of you are very active social media users.

The use of social media is very complex and its benefits continue to grow from year to year. Have you ever found a post labeled sponsor when you were busy using Instagram? What do you think it is? If you said that it was an advertisement, your answer is correct. Social media is now not just a place to expose a person or an entity. However, the function of social media has grown to become a place for business people to advertise.

Advertising on social media is considered by companies or business people as an opportunity for them to communicate more comfortably with customers. Through more comfortable and convenient communication, this is the reason why social media is suitable to be used as social media marketing.

Actually, there are many reasons why social media is used as a place to advertise. To find out more and to make your understanding even cooler, the following will explain what social media marking is.

If you want to read more about digital marketing, you can read here Digital Marketing Learning Guide Suitable for Beginners

Know What is Social Media Marketing

What can you define when you hear the word Social Media Marketing? Simply put, social media marketing is an advertisement that is promoted using social media. Many say this type of advertisement is more efficient than conventional advertisements.

Most social media advertising is done on platforms such as Facebook, Twitter, to Instagram. According to data from We Are Social, 170 million people in Indonesia have used social media. According to this, the platform that is widely used by marketers is Facebook.

Seeing from this, it can be concluded that social media advertising is very profitable. The number of Instagram users can become promising potential customers. Another advantage is the ease with which companies can reach their target market. Plus the process of advertising on social media is very easy and fun. It used to be before the advent of social media advertising.

To do promotions on the internet the company can only do it with a website, the drawback of using this website is that there is no interactive communication between the seller and the buyer. However, if you use social media, the communication can be done in two directions.

According to Hubspot, the notion of social media marketing is a form of action or action from content creation. The content created is what is used to attract the attention of potential customers or social media users. Meanwhile, according to Neil Patel, social media marketing is a process of attracting people's attention to be bound by the content presented.

So, that's the meaning of social media marketing, do you understand it? If you are curious about the function of social media, the next section will explain the function of social media marketing.

Knowing the Functions of Social Media Marketing

Are you starting to be more curious about what the real benefits or functions of social media are? So, if so, the following will explain the functions of social media that can be useful for the sustainability of your business.

Starting a social media marketing doesn't have to be a big company first, it's from an early age that advertising on social media must be started.

By advertising through social media, a business that used to be small can grow quickly and earn a sizable profit, so that's a glimpse of the benefits of social media functions. The following is a further explanation of the function of social media marketing.

1. Increase Brand Awareness

Social media is very suitable for business people to make it a place to advertise. Where on social media now its users have reached 3.8 billion people in the world. Therefore, the more diligent and consistent you are to post advertisements on social media, the benefits will be on your brand reputation.

Your business will be recognized and recognized by social media users. The fact that social media has been proven to increase brand awareness. The form of social media users' interest in your business can be in the form of comments, likes, shares, and tags.

Social media can also help your business to increase brand awareness by directing it to your website. In social media you can provide business website links.

You can read here more about building business awareness 10 Tips to Increase Your Business Brand Awareness

2. Building Relationships with Customers

Communication that occurs through social media allows business owners and customers to interact with each other. With this communication, business owners will find it easier to help their needs or just interact with their customers.

You can interact through posts, questions in the comments, and help resolve their complaints. With social media you can also ask your customers to review products that have been launched.

Such a way can build consumer confidence and they will perceive more respect by business owners.

To increase loyal customers in the world of digital marketing, you can read here 10 How to Get Business Clients for Digital Marketing

3. Knowing the Prospects of Ad Success

After you have started building relationships with customers and even succeeded in the next stage, you can find out how far consumers interact with you. You can measure by looking at interactions through your social media posts.

Even some social media already support the conversion of consumer data when interacting with content on social media, for example Facebook Analytics, Instagram Insights, and Twitter Analytics. With the help of this tool, it will be easier for you to find out the response to advertising content on social media.

Maybe you also like the article about analytical tools -Learn Facebook Marketing, Analyze Free Plugins for Sales

4. Help Learn Competitors

Social media marketing is the best way to learn about competitors. Using social media will be easier than conventional advertisements. Because the use of social media is being used by companies or business people to introduce their business.

Through social media, competitors' strategies can be used as learning material for the development of your next business advertisement.

You may also like material about Complete Facebook Ad Material Guide

Some Examples of Social Media Marketing

The social media discussion is getting more exciting this time. For those of you who are curious about what forms of social media advertising are, take it easy, the following will explain further about what are the examples of social media marketing.

Here, we will take several examples of social media marketing advertisements from various social media platforms such as Instagram, Facebook, Youtube, to Twitter of course with various commonly used formats. The following are the types of ads:

• Instagram Video Ads
• Youtube Video Ads
• Instagram Image Ads
• Facebook Image Ads
• Twitter Video Ads

Due to the existence of social media marketing advertising, this material can help you to broaden your horizons, please read here Fb Ads To Adsense, Method To Get Millions Of Money From Blogs

How to Do/Advertise Strategy on Social Media

How to do advertising on social media should not be done carelessly, there must be a step by step procedure. For those of you who are interested in making social media ads like the picture above.

In fact, you can do it once by using the abilities you have. Creating a social media advertisement must be done carefully and in detail. For those of you who want to know how to do advertising on social media, here's how.

With a digital marketing strategy system, you can improve your business, read more here Get To Know The Definition of Digital Marketing, its Strategies and Benefits

1. Studying Your Target Audience

The way you have to do is learn what your customers want in the future. Usually it would be better if you were able to find problems that occur on the consumer side and help him through the products you offer. Advertisements with this model will be more trusted.

However, the problem must be real, not to create the problem itself and come up as if it provides a good solution when it isn't. Be honest with your customers to earn their trust.

Segment your target audience as well, so that the targeted ad content is right on target and successful. The more suitable the content offered, the greater the engagement you will get.

2. Determine the Targeted Social Media Platform

The second way is to determine the social media platform you want to go to based on the target audience earlier. Usually every social media user on each platform tends to have different user demographics.

To help you identify which platform is considered suitable for your business and advertising content, the following is an explanation of the social media users of various platforms.

1. Facebook

• Users: 1.73 billion daily active users worldwide
• Audience: Generation X and millennials
• Best for: Brand awareness; advertising

2. Twitter

• Users: 126 million daily active users worldwide
• Audience: Mainly millennials
• Industry impact: B2B and B2C
• Best for: Public relations; customer service

3. Instagram

• Users: 1 billion monthly active users
• Audience: Mainly millennials
• Industry impact: B2C
• Best for: Natural-looking, behind-the-scenes media and user-generated content; advertising

4. Youtube

• Users: Over 2 billion monthly logged in users worldwide
• Audience: Millennials, followed by Generation Z.
• Industry impact: B2C
• Best for: Brand awareness; entertainment and instructional videos

5. LinkedIn

• Users: 675 million monthly active users worldwide
• Audience: Baby boomers, Generation X, and millennials
• Industry impact: B2B
• Best for: B2B relationships, business development and job marketing

3. Creating Interesting and Cool Content

With billions of social media users worldwide, there's no doubt that at least some of your followers – or the people browsing your profile – have also seen the content of your competitors or other businesses in your industry.

That's why you need to have engaging social media content that stands out and gives viewers a reason to click the “Follow” button and engage with your brand. To help you get creative, consider the content your competitors are sharing and how you can uniquely promote your product.

Also take advantage of the features offered by the platform you are using. For example, you can create a live video on Facebook to share the latest details about a product launch or do a giveaway.

4. Do Content Scheduling

Managing the publishing of an advertising content is important. Set the right time to advertise your product. You can set the right time by seeing when people are active on social media.

For example, you can upload advertising content during work breaks, hours after work, or weekend days where people are usually active on social media. Do not upload content at inappropriate times such as at night after 9 pm. The problem is that your customers are probably asleep or resting.

5. Conducting Ad Evaluation

Social media will provide you with accurate and precise data about whether the ad that was run was successful or not. This data can be used as material for further learning in the creation of social media marketing.

From this evaluation, you can learn the pattern of the target audience to test some of the next advertising strategies.

Conclusion and Closing

That was the explanation of what social media marketing is currently being used for. Social media marketing is also a great opportunity for business people and companies.

Social media marketing can help increase brand awareness for their company. With these advantages, the products or services offered by companies and business people will be better known.

There are so many benefits that can actually be obtained from social media advertising. Now, using social media as the right place for advertising by following strategic steps starting from determining the target audience, social media platforms, to the evaluation stage is a surefire way to maximize the role of social media. Thus the article about Social Media Marketing: Definition, Functions, Examples, and How to Do It

So that's the way articles about social media marketing methods that we can share. Hopefully this article can be useful for all of you.

(Rahani)