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Want to make your promotion easier? Let's take advantage of digital marketing!

What is Digital Marketing


What is Digital Marketing - Today's business competition is very different from 15 or 20 years ago. In the past, companies used door-to-door sales techniques as one of the most effective marketing strategies, now these techniques are no longer effective. Digital marketing is a strategy that works.

Digital marketing strategy is a marketing strategy with a very broad scope. If you want to master it, you have to study multiple media at once and put the knowledge into practice. You can read more about what digital marketing is, benefits, advantages, and examples of digital marketing in the discussion below.

What is Digital Marketing?

Digital marketing is one of the new trends that you and your team must master if you don't want to lose out on the competition. Every expert has a different way of determining the meaning of digital marketing. However, in this material Gramedia News will refer to the world's most prominent digital marketing experts.

According to Market, the notion of digital marketing is a high-level strategy in the form of promotion/advertising that is spread through search engines (Google, Bing, Yahoo, etc.), websites, social media, email, and applications.

Based on the Smart Insights version, the definition of digital marketing is reaching consumers through devices, platforms, media, data, and digital technology. Meanwhile, Hubspot said that digital marketing is all marketing efforts by utilizing electronic devices and the internet.

From this we can conclude that the notion of digital marketing is a strategy to get consumers by utilizing various digital devices (tools) in physical and non-physical forms.

Advantages of Digital Marketing Strategy Compared to Ordinary Marketing


What is Digital Marketing


After knowing what digital marketing is directly from the experts, this time we will discuss some of the advantages of digital marketing compared to conventional marketing strategies, including:

1. More Cost Saving

The first point of the advantages of digital marketing is that it is cheaper than conventional marketing techniques. At the beginning of the branding process, you may need to spend a lot of money. However, once your brand and follower base is built, the digital marketing will also decrease.

2. No Need A Lot Of Sales HR

One of the biggest sources of conventional marketing expenditure is HR salaries. However, this will not be a problem when you implement a digital marketing strategy. You no longer have to pay a lot of people to peddle products in housing or the streets. Simply by spreading product promotions on social media, you can already sell products.

3. Marketing Team Don't Need to Plunge into the Field

The advantages of digital marketing are still related to the previous points. Digital marketing is a strategy that eliminates the need to leave your home/office to find customers. Simply by sitting in front of your laptop/HP and using the internet, your marketing team can already promote.

4. Easier Product Branding Process

The fourth advantage of digital marketing is that the branding process is much easier and faster. One of the biggest drawbacks of conventional marketing is its very limited range of promotions. In the conventional strategy, you need to spend more money if you want to brand to more consumers.

It's different if you apply a digital marketing strategy. With just one post of content or advertisement, you can reach consumers in Indonesia, even internationally.

5. Potency

Drastic growth The fifth point of the advantages of digital marketing is the potential for drastic growth of your business, especially in terms of sales. Today, there are countless examples of businesses advancing in just a few months because of utilizing digital marketing strategies. With digital marketing, it doesn't take you 10 or 20 years to become an industry leader.

Benefits of Digital Marketing for Companies


Benefits of Digital Marketing for Companies


After discussing the advantages of digital marketing over traditional marketing, this time we will discuss the benefits of digital marketing specifically for companies, which include:

Removing Region and Time Restrictions When Marketing Products

The first point of the benefits of digital marketing is the elimination of marketing boundaries. You are free to promote your products anywhere and anytime, whether on a local, national, or international scale.

2. Faster and Targeted Product Sales System

The next benefit of digital marketing is that the product sales system is faster and according to consumer interest. When you place an online ad, you can determine the criteria for people who are suitable to be your customers. This will make your ads more efficient and make sales easier.

3. Easier to Build Relationships with Consumers

With digital marketing, you don't need to meet directly with consumers to provide their services. Just build interaction through social media and you can build close engagement with them.

4. Product Personalization Opportunities According to Consumer Characteristics

The next benefit of digital marketing is the huge potential for product personalization. Through online promotion channels, you can while doing research on the character profiles of people who are interested in your product/content. After that, you can make product innovations according to the research data earlier.

5. Get Many Benefits in a Short Time

The last point of the benefits of digital marketing is when you get many times the profits in less time. Although it still requires a lot of effort, digital marketing is the most effective and efficient strategy to reach more potential customers and promote products without having to spend a lot of money.

Types of Digital Marketing


Types of Digital Marketing


There are several types of digital marketing that you can apply, including:

1. Search Engine Marketing (SEM)

Search engine marketing or SEM is a type of digital marketing that focuses on promoting products through search engines such as Google, Bing, Yahoo, and so on. This one digital marketing strategy is carried out through website creation, landing pages (special promotional websites), installing Ads, and so on.

2. Social Media Marketing

The next type of digital marketing is social media marketing. You can apply this type of digital marketing by utilizing various social media, such as Youtube, Tiktok, Instagram, Twitter, Facebook, and other media according to your target consumers.

Email Marketing

The third type of digital marketing is email marketing, namely marketing via electronic mail (e-mail). This digital marketing strategy is most suitable to be applied by businesses with a business-to-business (B2B) model.

3. Digital Advertising

As the name suggests, digital advertising or digital ads is a type of digital marketing in the form of placing advertisements on various online channels, from websites to social media. Some of the most popular digital ads channels are Google Ads, FB/IG Ads, Youtube Ads, and Tiktok Ads.

3. Content Marketing

Content marketing is a type of digital marketing with facilities in the form of content, whether in the form of writing, audio, images, or video. The content marketing process is usually done in tandem with social media marketing, email marketing, or digital ads.

4. Customer Service Automation

The type of digital marketing is the automation of customer service systems. The existence of automation allows companies to obtain information about potential customers since they interact with the product/company for the first time. After that, the information can immediately open a CS or sales force for the closing process (the occurrence of sales).

5. Affiliate/Dropshipping

The last type of digital marketing that you can take advantage of is affiliate or dropshipping programs. When implementing this digital marketing strategy, you can profit from online middlemen (dropshippers) while helping them make profits for themselves.

Digital Marketing Strategy & Examples


Digital Marketing Strategy & Examples


Now you know what digital marketing is, its advantages, and its types. Next below, we will discuss some digital marketing strategies and examples of their implementation.

1. Search Engine Optimization (SEO)

The first point of a digital marketing strategy is SEO, which is an effort to get more website visitors organically, without advertising. Examples of digital marketing in the SEO field include article creation, site speed optimization, placing site links on other sites, and so on.

2. Social Media Activation (Instagram, Youtube, Tiktok, and so on)

The second digital marketing strategy is social media activation. Examples of digital marketing in the field of social media include regularly uploading content to social media, building engagement with followers, doing endorsements, and much more.

3. Knowledge Marketing

Knowledge marketing is a digital marketing strategy by providing useful information or new knowledge to potential consumers. Examples of digital marketing through the dissemination of knowledge include email marketing and the creation of free ebooks (digital books).

4. Data Analysis and Search

In implementing a digital marketing strategy, searching and analyzing data is very important. Every decision taken in the digital marketing process must be based on data, from social media data to online advertising campaigns.

5. Hard-selling, Soft-selling and Hypno-selling

Digital marketing is one type of strategy with the most sales techniques. The three most common sales terms you will hear while implementing a digital marketing strategy include hard-selling, soft-selling, and hypno-selling.

6. Google and Social Media Ads

The 6th technique of digital marketing strategy is Google and Social Media Ads. When creating Ads, you must make sure the ad content has the right message and target consumers. So that the ad can generate sales as expected.

7. Leads Generation

The seventh and last point of a digital marketing strategy is lead generation. In the world of marketing, leads are defined as any type of contact that can be used to contact consumers, from phone numbers, social media accounts, to emails. In order to get leads on target, you can create lead magnet content, such as seminars or free books.

This is a complete discussion from Gramedia News about what digital marketing is, its advantages, benefits, types, and digital marketing strategies and examples! Digital marketing is one of the most must-have skills for every company today, so don't be afraid to learn it!

( Rahani )

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