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10 Tips for Advertising on Google Adwords for Business

Google Adwords

Tips for Advertising on Google Adwords for Business - If you just use Google Ads, you certainly already know how. However, are there any Google AdWords tips that can make your campaign more effective and efficient?

Of course there is! And we will give the answer in full in this article.

Advertising on Google Adwords or abbreviated as Google Adwords is an advertising network by the Google company that serves to promote your sales products in order to reach consumers widely from all over the world.

This will certainly be something important in the world of digital marketing to increase your sales. Besides being effective with google organic visitors. It is also highly recommended to use the Google Adwords ad network instead of other ad networks.

What is Google Adwords?

Google Ads is a paid online advertising platform from Google. Initially, Google Ads was called Google AdWords before finally changing it in 2018.

Even so, the services offered remain the same, namely advertisers pay per click (CPC) or pay per impressions / impressions (CPM) obtained from advertisements.

Ads are displayed not only on the Google search engine, but once you place an ad with Google Ads, your ad will appear on the search engine results page (SERP), Youtube, Blog, to the Google Display Network.

Google Ads is an effective way for businesses to bring quality traffic to your website or product/service landing page to get customers who match the products/services you offer.

Google Ads can also help you get the right customers because not all ads are shown to everyone. Google Ads has features that can help you target ads to the right audience, according to your budget.

With advertising tips in Google Ads, promotional strategies are not arbitrary and marketing goals are easier to achieve. Come on, just take a look at the discussion.

7 Complete Google Adwords Tips

There are several advertising tips in Google Ads that you can try. Here are 7 Google Adwords tips that can help improve the performance of your business ads!

1. Clear Advertising Goals

Setting goals is mandatory before creating Google Ads. Because every ad has a different purpose, right?

This means that the strategy and execution of these advertisements must also be adjusted. Both in terms of copywriting, landing page design, budget, and others.

For example, you want to increase sales. Well, the type of copywriting used will certainly focus more on words like "buy now" or "try free".

Copywriting techniques such as the one above, can be less effective if the purpose of the advertisement is to only get less effective prospects.

Therefore, a clear goal becomes very important. Without it, how is it possible to measure the success of your Google Ads ads?

2. Use the Right Keywords

After determining the purpose of the ad, the next Google Adwords tip is to use the right keywords.

Google will show ads according to the keywords the user typed. What are the most frequently used keywords related to the scope of your business, then they should be used.

Well, to find out the right keywords, doing keyword research is an effective way.

Calm. You don't need to do it manually. Currently, there are many easy-to-use keyword research tools. For example, Ubersuggest and Ahrefs . In fact, you can even do keyword research that is used by competitors.

Now, after getting the right keywords, use those keywords in your ads. Both in the ad title and ad text or description on the landing page.

The hope is that with these Google Adwords tips, the opportunity for ads to be seen by target customers is getting bigger.

3. Create Interesting Ad Text

The next tip to improve the performance of Google Ads ads is to click on the ad text to attract the audience. For that, copywriting techniques must be topnotch. You could say this is the spearhead of advertising to achieve the goal.

How to make an attractive ad text?

Make sure you don't overwhelm the text with product feature information. Show the benefits and usefulness of features in the use of your product.

By knowing firsthand the benefits obtained, the audience will be more interested in seeing the products offered, right?

However, keep in mind that ad text should not only appeal to potential buyers but also Google. Therefore, you must also apply SEO copywriting techniques so that Google is interested in your ad.

How to make SEO Copywriting is not so difficult really. You only need to research keywords and insert keywords in headlines, meta descriptions, and others.

4. Customize Ads with Landing Pages

Try to imagine that you click on an ad, but don't find the products offered on the landing page. Annoying, right?

You will definitely feel like a victim of clickbait and immediately leave the website.

That's what happens if the title and meta description on your ad don't lead to the right landing page.

So, customize the ad with the landing page on each promotional campaign. Otherwise, potential buyers will be disappointed. In fact, it can be even worse if the trust in your business decreases.

For example, if you advertise about a coffee or restaurant business, then almost 80% of the people who visit are interested in the coffee or restaurant business.

Therefore, in advertising on Google Ads, you need the right keywords to get the right clients or customers

Well, because the ads and landing pages are relevant, potential buyers can immediately get the offer information and even buy the product right away.

5. Landing Page Optimization

These google Adwords tips are still related to the previous tips. Why is landing page optimization necessary?

Like a journey, a landing page is a terminal for the audience to continue on to the next journey. Can shop, take part in an event or register as a member.

Basically, a landing page should be able to provide interesting information and lead the audience to click on the CTA. So, landing page optimization is related to how easy the information is to reach the audience.

Well, if the design or appearance of the landing page is astonishing, potential customers can just visit the purchase on your website. For that, pay attention to the following:

  • Attractive Design and Easy Navigation. A simple design will help to highlight the main information conveyed. In addition, good navigation will make it easier for them to get more complete information.
  • Add Image . Use illustrations that are relevant to the promotion being offered. The best choice and not too many because it will set the composition of the landing page.
  • Use Good Color Contrast. Use colors that stand out for important information on your landing page. For example if there is information on bonuses or discounts or limited offers
  • Use Bullet Points. the absence of long and tedious texts. Determine the main points to be conveyed and displayed in a bullet list.
  • Don't forget CTAs. Direct visitors to the buying process, sign up and more with a clear CTA button. For example, “Buy Now”, “Register Now” or “Start Joining”.

Even though there are quite a number of conditions, you can still easily create a landing page. One of them, with the help of landing page plugins like Elementor and Beaver Builder.

6. Create Mobile Friendly Ads

The next tip to improve Google Ads ads is to create mobile friendly ads. Why? Because, in fact there are more than 50 percent of website visitors who access via mobile devices.

This means that your ad may be seen by more people if the design used is mobile friendly. On the other hand, if your ad is difficult to view from a mobile device, your audience will also have a hard time getting the information properly.

For example, an ad that is too large will cut the description. It could also be that the design used makes the CTA button unclickable for visitors from their mobile phones.

If that happens, the ad becomes less attractive and can't reach the desired audience.

For that, you need to create an ad design that fits both desktop and mobile. If necessary make a special design for both. Plus, it will be even more complete if the landing page is also mobile friendly.

7. Determine the Right Offer

An equally important Google Adwords tip is to determine the offer according to your needs and budget. Bidding is bidding the price per click for your ad.

When you use Google Ads, you have to pay a fee for each ad a visitor clicks on. So, you need to be smart about setting the right budget and ad bidding.

The strategy is to be able to show ads according to the target market using an efficient budget.

You can bid manually with your own strategy. However, to make it easier, take advantage of the Automated Bidding or Smart Bidding features of Google Ads.

The above features will automatically deduct bids if the price per click (CPC) is too high. And vice versa.

8. do the A/B Test

A/B testing can be a way to determine which ads are the most effective for reaching the advertising target.

Testing these ads can be done one by one, starting from the ad design, copywriting and bidding to the landing page. Or it could be done covering the entire ad.

With the aim of getting signup leads, it turns out that version B yields 40% better results than version A.

This means that it is very important to perform A/B testing because it has proven to be able to provide insight into the best results. However, the changes made may not be much.

9. Do Retargeting

Retargeting is giving back offers to visitors who have interacted on your website, but haven't made a purchase yet.

Retargeting needs to be your promotional strategy as the conversion chances can be as high as 60% .

This is done by re-displaying ads on various websites, social media, and applications used by these visitors.

These Google Adwords tips can take advantage of the Google Display Network which is able to reach 90 percent of internet users. For that, you need to select the Display type when selecting the Google Ads ad type.

If you take the right retargeting steps, your ad promotion efforts will be more effective.

10. Advertising Performance Monitoring and Evaluation

It is important to continue to show the ads that are served. So, when there are ads that are not effective, you can immediately stop them.

Then, how to measure ad performance? You can use a tool called Google Analytics. This tool is useful for aggregating traffic counts, visitor data including where they came from, and more.

Well, the data analytics will help you make decisions regarding ad optimization.

For example, if the budget you set up for the number of visitors is less than your target, you can still add the budget or remove it altogether.

Try Google AdWords Tips for Successfully Performing Your Business Ads!

Well, those are Google Ads tips that you can try to improve your ad performance. Come on, briefly review some tips:
  • Define ad objectives
  • Use the right keywords
  • Create attractive ad text
  • Customize ads with landing pages
  • Optimization landing page
  • Create mobile friendly ads
  • Determine the right offer
  • do A/B test
  • Precise retargeting
  • Continue to monitor and evaluate ad performance
Google Ads is indeed a powerful way to promote a business in a fast way. However, you still need to complement it with other digital marketing strategies.

Hopefully this article is useful for you, yes. If you have any questions about advertising tips on Google Ads, don't hesitate to write in the comments column!

( Rahani )
Maria Riska Rianda Anikidi Hai, saya Riska.Saya seorang pengembang web yang tinggal di indonesia.Saya penggemar pendidikan, teknologi, kesehatan, dan desain.Saya juga tertarik dengan pemrograman dan menulis.Anda dapat membaca blog saya dengan mengklik tombol di atas.

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